My name is Justin, and I’m the one-man team behind GLDN. If I’m not in my office, I’m probably out on the trails somewhere along the Front Range or deep in the mountains of Colorado. I didn’t start GLDN just to make jerseys, shorts, gloves, or gear. I started it because of what the logo stands for: grit, determination, embracing the struggle, and a never-quit attitude. The truth is, you can put in all the work—grind, sweat, and push yourself—and you still might fall short of your goal. But you keep going anyway. Because the real reward isn’t always a podium, a medal, or even recognition. Sometimes it’s just you, standing in that quiet moment where no one else can see, knowing you didn’t give up. We live in a world obsessed with instant gratification and the “me-first” mindset. GLDN is the opposite. It’s about earning every climb, every mile, every scratch and scar. It’s about the struggle—because life is hard and can really suck at times but it's how you deal and respond in those times, those situations.